Rope One In

Cold-Call Cowboys

There's nothing like sitting 'round the campfire . . . listening to the chirp of a chorus of cold calls from every brokerage firm in the country. Some callers have great ideas, respect your time and send appropriate information. If you're not interested, most interlopers won't call back. But what if they do? Short of telling them you just emerged from bankruptcy court or that your spouse is a broker, Walter recommends that if you're not interested, you tell the caller to put your name on his or her firm's "don't call" list.

If calls from that firm continue, you can take action in the form of sanctions against the offending broker and his or her firm. And speaking of being taken, no one is forcing you to buy their ideas at gunpoint. Don't let fear or greed get the best of you. Another bonanza will come along, pilgrim.

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This article was originally published in the December 1997 print edition of Entrepreneur with the headline: Rope One In.

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