The Perfect Pitch

Additional Resources

It takes practice to write exceptional sales letters. Fortunately, you have many resources available to make the process easier. Here are a few good options:

  • How to Say It: Choice Words, Phrases, Sentences & Paragraphs for Every Situation, by Rosalie Maggio (Prentice Hall, $29.95, 800-947-7700). Just as the title implies, Maggio provides plenty of words, phrases, sentences and paragraphs you can incorporate into your sales letters. Besides information on sales letters, she discusses letters about collections, complaints, follow-ups, orders and many other topics.
  • Elements of Style, by William Strunk Jr. and E.B. White (Allyn & Bacon, $5.95, 800-947-7700). This is a small but powerful reference book. It contains five short chapters on rules and reminders of grammar and style.
  • The Building Blocks of Business Writing, by Jack Swenson (Crisp Publications, $10.95, 800-442-7477). Swenson shows a simple, common-sense way to improve your writing skills. It's a workbook, so have a pencil handy and get ready to have some fun writing.

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This article was originally published in the January 1998 print edition of Entrepreneur with the headline: The Perfect Pitch.

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