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Swamped?

Where to go when you can't do it all.

For more than 13 years, Idora Silver has had secretaries, administrative assistants, bookkeepers, marketing specialists and accountants work for her--all without hiring a single employee. Since she started Idora Silver & Associates in 1985, her Reno, Nevada, professional-liability consulting firm, Silver has taken advantage of a trend now sweeping the business world.

"The start-up business is a tailor-made environment for taking advantage of temporary help," says Rolf Kleiner, senior vice president and general manager of Kelly Scientific Resources, a division of Kelly Services Inc., an international temporary-staffing service based in Troy, Michigan. "By using temporary staffing, the small-business owner can get highly competent assistance for a short period of time and a reasonable amount of money."

For Silver, being able to hire experts on a short-term basis has helped her grow her business. "Getting help from consultants, such as accountants, marketing experts and attorneys, broadens my dimensions and benefits me and my clients," she says.

Using temporary services is also a great way for small businesses to complete large projects they can't do themselves, says Debbie Neely, operations manager for East Bay Kelly Services Inc. in Pleasanton, California. "By calling a temporary agency," she says, "the small-business owner can get help for a day or several weeks."


Julie Bawden Davis is a freelance writer in Orange, California.

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This article was originally published in the January 1998 print edition of Entrepreneur with the headline: Swamped?.

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