Hole In One

Seasonal Work

By Jessica Hale

What's the most traditional and romantic Valentine's Day, Christmas or Easter gift? A box of chocolates, of course.

Fannie May Candies offers you the opportunity to take advantage of seasonal sales upswings by owning your own part-time business. While year-round stores are stuck waiting for the next holiday rush to provide the sales they need to survive, you could be turning seasonal sales variations into a business opportunity by selling Fannie May chocolates. Fannie May offers entrepreneurs the opportunity to open temporary seasonal kiosks in malls across the country.

The kiosks are licensed units rather than company-owned outlets or franchises, so there are no franchise fees or royalties, but licensees must buy all candy directly from Fannie May. Because sales of chocolates and other candies peak at three clearly defined times each year--Valentine's Day, Christmas and Easter--offering mall shoppers a convenient way to purchase high-quality chocolates during these times makes good business sense.

Start-up costs average $30,000 and include the kiosk, initial candy inventory, cash register, fax machine, computer and software. For more information, call (312) 432-3471

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This article was originally published in the January 1998 print edition of Entrepreneur with the headline: Hole In One.

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