Hole In One

Comfort Zone

By G. David Doran

Mall shoppers suffering from aching backs and necks will be glad to see you if you're manning a Comfort Zone sales cart. Comfort Zone operators demonstrate and sell a line of high-tech health and fitness products, ranging from chemical heat and cold packs to electronic neck massagers, from sales carts at malls and consumer shows.

Comfort Zone supplies everything you'll need to start a profitable business, from a start-up inventory of patented products to a computerized management system that handles payroll and sales management. Company representatives will help you find a location, negotiate the rent or lease of the sales cart, and train you to operate both the cart and the software. Cart operators don't have to worry about competition because there isn't any--sales territories are protected. There are no franchise fees, and renting the cart on a monthly or seasonal basis keeps overhead low. Average profits vary according to the duration of the lease and the time of the year, from $1,000 for a three-day consumer show to $10,000 for a 60-day lease during the Christmas season.

Investment costs also vary, with the average for a full year of operation between $12,000 and $17,000.

From Prism Technologies Inc. in San Antonio, Texas. For more information, call (800) 432-8722.

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This article was originally published in the January 1998 print edition of Entrepreneur with the headline: Hole In One.

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