Where Credit's Due

Instant Start-Up Kit

Have you ever wished you could stock your new office with start-up supplies by making a single phone call? Penny Wise Office Products, a mail order supplier of discount office supplies, based in Bowie, Maryland, offers a "Welcome Kit" created especially for start-up businesses, which includes $75 worth of basic office supplies--highlighters, paper clips, file folders, correction fluid and the like--plus a company catalog, for $24.99. As an added convenience, kits are delivered to new businesses the day after ordering.

"We've done the shopping for our new customers, so they don't need to waste time at the store," says company president and CEO Gary Luiza. "We're confident that once they see how much they save, along with the convenience of having their office supplies delivered the next day--directly to their desktops--they will keep coming back."

To order the Welcome Kit, or to request a free Penny Wise Office Products catalog, call (800) 942-3311.

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This article was originally published in the January 1998 print edition of Entrepreneur with the headline: Where Credit's Due.

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