Scaling The Wal

Good Answers

To do business with Wal-Mart, you've got to know your product and market intimately. Don't approach the retail giant unless you can answer the following questions:

  • Where is future growth in this market/industry going to come from?
  • How will your product or service help position Wal-Mart to take advantage of this growth (gain market share and control costs)?
  • Who is your customer (age, income, median family size, geographical location and population size)?
  • What is the overall size of the market/industry, and who is your competition?
  • What added value does your product or service have over your competition?
  • How will your product or service impact other related products or services in Wal-Mart stores?

Contact Sources

Liz Tahir & Associates, 201 St. Charles Ave., #2500, New Orleans, LA 70170, (800) 506-1670

Marketforce Inc., 131 Third Ave. N., #107-108, Franklin, TN 37064, (800) 509-9961

Monte Babe Inc., 1400 S. Lincoln Ave., Bay City, MI 48708, (517) 895-7020

SMK Marketing, 9648 Olive, #115, St. Louis, MO 63132, (314) 991-4441

Utilitote Inc., 3371 Smith Farm Rd., Matthews, NC 28105, (704) 821-6199

Wal-Mart Stores Inc., 702 S.W. Eighth St., Bentonville, AR 72716, (501) 273-4000

« Previous 1 2 3 4 5 6 Page 7

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the January 1998 print edition of Entrepreneur with the headline: Scaling The Wal.

Loading the player ...

This New Orleans Start Up Is Turning The Tables On The Restaurant Industry

Ads by Google

Share Your Thoughts

Most Shared Stories

15 Signs You're an Entrepreneur
Want Media Attention? Target Trades First
The One Habit That Can Make or Break Your Success
Is It That Important to Be Nice?
Tip for Student 'Treps: Tap into Resources at Your College