To do business with Wal-Mart, you've got to know your product and market intimately. Don't approach the retail giant unless you can answer the following questions:
- Where is future growth in this market/industry going to come from?
- How will your product or service help position Wal-Mart to take advantage of this growth (gain market share and control costs)?
- Who is your customer (age, income, median family size, geographical location and population size)?
- What is the overall size of the market/industry, and who is your competition?
- What added value does your product or service have over your competition?
- How will your product or service impact other related products or services in Wal-Mart stores?
Liz Tahir & Associates, 201 St. Charles Ave., #2500, New Orleans, LA 70170, (800) 506-1670
Marketforce Inc., 131 Third Ave. N., #107-108, Franklin, TN 37064, (800) 509-9961
Monte Babe Inc., 1400 S. Lincoln Ave., Bay City, MI 48708, (517) 895-7020
SMK Marketing, 9648 Olive, #115, St. Louis, MO 63132, (314) 991-4441
Utilitote Inc., 3371 Smith Farm Rd., Matthews, NC 28105, (704) 821-6199
Wal-Mart Stores Inc., 702 S.W. Eighth St., Bentonville, AR 72716, (501) 273-4000