Marketing 101

Selling on the Web means new tactics for businesses that want to succeed on the electronic frontier. Unfortunately, the rules and how-tos seem to be in constant flux. Get a one-stop primer on Web marketing at Web Marketing Info Center, a site that provides both the basics and more cutting-edge information. Click on any topic of interest--Net demographics, Web site design or the development of sales leads, for instance--and you're offered an extensive list of annotated hot links to appropriate information on that topic that can be found on the Web. Read up at

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This article was originally published in the January 1998 print edition of Entrepreneur with the headline: Forget-Me-Nots.

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