Presentation Pizzazz

Presenting With Prowess

What better way to prove your company is on the leading edge than by showing it in your presentations? If you bustle into a room with overheads or slides in tow, your audience will recognize your technical ineptitude--a downfall whether your business involves tractor sales or software development.

There's nothing particularly unique about the way presentations are created on a computer; they're just easier to manage and maintain. The goal is still to make them as attractive, enjoyable and memorable as possible for your audience. A key element of the effectiveness of your presentation is the flexibility offered by computer-based presentations--you can easily jump around from one slide to another. Another great feature: You can time your presentation to fit your audience's timetable.

Presentation programs like PowerPoint and Astound make it easy to create high-caliber presentations without heavy investments of time and money. Both programs offer templates that save you from the task of determining what elements should be in your presentation and make slide creation a simple point-and-click endeavor. You can create slides on your computer to be shown in one-on-one meetings with the use of a laptop computer or projected onto a screen for larger audiences. In fact, if you prefer to project 35mm slides created with your presentation program using a standard slide projector, you can easily do so by outputting your presentation to standard slide format.

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This article was originally published in the January 1998 print edition of Entrepreneur with the headline: Presentation Pizzazz.

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