Cut It Out

Direct Connection

Direct answers to your investment questions are now available online, along with investment advice and a host of related features from Standard & Poor's.

Called S&P Personal Wealth (, the new Internet-based service offers investors personalized, objective advice and recommendations on specific stocks, bonds and mutual funds. The recommendations are created, monitored and updated by Standard & Poor's on an ongoing basis.

You may access the information and portfolio tracking options free for 30 days (investment advice is not included). After that, the monthly subscription fee is $9.95.

In addition to investment management features, the S&P Personal Wealth Web site includes original editorial content, market commentary and research and analysis. Customization tools allow users to tailor the site's research and analysis, news, stock information, and company and fund research to meet their individual needs.

"For the first time ever, an investor will be able to fully integrate investment recommendations, research and portfolio evaluations guided by the expertise of Standard & Poor's," says John Fitzgerald, president of the company's consumer markets division.

Designed for individual investors at all levels, the user-friendly service offers long-term, ongoing solutions by recommending specific stocks and mutual funds after analyzing your current financial situation, financial plans and risk tolerance.

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This article was originally published in the February 1998 print edition of Entrepreneur with the headline: Cut It Out.

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