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Giving Wisely

Food Coloring

You've heard the saying before: "If you can't stand the heat, get out of the kitchen." But entrepreneurs nationwide, disregarding this advice, are seeking heat in the kitchen--and finding red-hot sales there--with products tailored to kids.

The recipe for their tasty successes seems simple enough: Take a standard adult product; twist it slightly to appeal to the juvenile market; add a friendly animal, if possible; and serve with as much vibrant color as you can.

Hog Wild in Portland, Oregon, is picking up sales with its Zoo Sticks chopsticks. The sticks are connected into a single utensil, so the brightly colored, animal-topped Zoo Sticks are easy for small hands to use.

Louisburg, Kansas' Rabbit Creek Products caters to the Julia Child in all kids with its Sugar Bunnies cookie mix and rabbit-shaped cookie cutter; Bert's Dirt Pot Chocolate Mousse With Worms and All, which comes in a clay pot; and Brownie Pie for Me and Three, which comes with enough mix and clay baking pots for a kids' party of four.

Courageous Imports in New York City lets kids celebrate with Hip Pomme, its nonalcoholic, sparkling apple juice. While the beverage's label sports a cheery hippopotamus, the 25.4-ounce bottles offer another "kid smart" feature: resealable twist-off caps, in the event tummies fill up before the party's over.

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This article was originally published in the February 1998 print edition of Entrepreneur with the headline: Giving Wisely.

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