Giving Wisely

Women On The Web

While stereotypes say women fear technology, entrepreneurial women are taking a more proactive approach to new technology than their male counterparts. So says a recent study sponsored by IBM and conducted by the National Foundation for Women Business Owners, entitled Embracing the Information Age: A Comparison of Women and Men Business Owners.

Women Business Owners
Currently subscribe to an online service: 47%
Have a home page on the World Wide Web: 23%
Frequently use the Internet to communicate or send e-mail: 51%
Frequently use the Internet to conduct research: 22%
Use the Internet to review business opportunities or make bids on contracts: 9%

Men Business Owners
Currently subscribe to an online service: 41%
Have a home page on the World Wide Web: 16%
Frequently use the Internet to communicate or send e-mail: 40%
Frequently use the Internet to conduct research: 14%
Use the Internet to review business opportunities or make bids on contracts: 3%

Source: National Foundation for Women Business Owners

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This article was originally published in the February 1998 print edition of Entrepreneur with the headline: Giving Wisely.

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