How To: Find The Perfect Location

At Close Range

Being close to customers is more important to some businesses than others, says real estate broker Jerry Neitlich of In/House Corporate Real Estate Advisors in Irvine, California. Some manufacturers want to be close to their vendors, he says; labor-intensive businesses want to be close to their employees' homes; and companies with sales forces often locate near freeways or airports to maximize their salespeople's productivity.

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This article was originally published in the February 1998 print edition of Entrepreneur with the headline: How To: Find The Perfect Location.

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