House Calls

The Real World

To make your company successful, you'll need to be an aggressive marketer as well as a good home inspector. Most of your marketing will be targeted toward real estate agents. "Eighty percent of the volume of home inspections is generated by real estate agents," says Don Crawford, last year's president of the National Association of Home Inspectors Inc. in Minneapolis and owner of Crawford Inspection Services in Hillsboro, Oregon. "You have to let realtors know what you do and how you do it."

You may also want to advertise your service to mortgage lenders, real estate attorneys and home builders.

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This article was originally published in the February 1998 print edition of Entrepreneur with the headline: House Calls.

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