Coin Toss

Babes In TV Land

They look unlike anything you've ever seen. They live in a world all their own. They are, perhaps, going to enthrall American kids in much the same way they've already endeared themselves to British tykes. Meet the Teletubbies.

"It's a wonderful, creative show that gives children an opportunity to look at the world around them," says Kenn Viselman, whose New York City-based children's show producer The Itsy Bitsy Entertainment Co. is bringing "Teletubbies" to U.S. public television this April.

"Teletubbies" targets children aged 1 year old and up. In the fantasy world of Teletubbyland, the four central characters (Tinky Winky, Dipsy, Laa-Laa and Po) co-exist so happily with technology that their stomachs actually turn into tiny TV sets that transmit pictures of children. " `Teletubbies' is a celebration of play," explains Viselman. "It encourages children to use their imaginations."

Still to come, according to Viselman, are published works as well as toy products. (Entrepreneurs interested in pursuing licensing opportunities should contact The Itsy Bitsy Entertainment Co.) What's more, "Teletubbies" should hit the airwaves in still more countries in 1998. Enthuses Viselman, "It's [already] an extraordinary success."

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This article was originally published in the January 1998 print edition of Entrepreneur with the headline: Coin Toss.

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