Coin Toss

When It Rains...

Blame it on El Niño. For as much as amateur meteorologists have always existed among us, who could have predicted the degree to which the nation would be struck by a bolt of weather-watching mania? (Incidentally, we're hoping our California-based offices will not have drifted off into the ocean by the time you read this.)

At any rate, there's never been a better time to be a weather buff--or cater products and services to them. For starters, there are all kinds of weather-gauging equipment to purchase. There are also Internet sites--including one tracking the hype surrounding El Niño--to peruse. There are even travel tours especially designed for diehards wanting to spend their vacations literally chasing storms.

Will weather-watching mania survive past this latest El Niño--or wither on the, er, vane? That's about as predictable as the weather itself, we're afraid.

Contact Sources

American Numismatic Association, (719) 579-8217, fax: (719) 579-8012

The Itsy Bitsy Entertainment Co., 156 Fifth Ave., #500, New York, NY 10010, fax: (212) 741-9493

Party & Paper Retailer, (800) 825-0900, editor@partypaper.com

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This article was originally published in the January 1998 print edition of Entrepreneur with the headline: Coin Toss.

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