Voice Lessons

Talk up your marketing efforts with a strong voice-messaging system.

Back in the good old days, we could count on talking directly to the owner of the general store any time of day, any day of the week. Today, there simply isn't enough time for business owners to be personally available to every customer.

So what's the answer? Ironically, technology might be the way to personalize our impersonal world--and, at the same time, provide an excellent marketing opportunity. Effective marketing means being able to set yourself apart from your competition by offering ways to save your customers time and frustration. Consumers want customization, convenience and speed in accessing products and services, and technology can provide all those things--particularly in the area of voice-messaging systems.

Leann Anderson is the owner of Anderson Business Resources, a Greeley, Colorado, company specializing in customer service, marketing and business etiquette. E-mail her at landerson@ctos.com

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This article was originally published in the January 1998 print edition of Entrepreneur with the headline: Voice Lessons.

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