Exporting Simplified By New Program.

Companies that want to go global but don't have the funds for international travel can get help from a new program operated by the California Trade and Commerce Agency.

Ready to Export prepares small exporting businesses to successfully market their products at national trade shows that are attended by foreign buyers. The shows encompass the information technology, telecommunications and electronics industries. Each will also have a large contingent of California exhibitors.

Firms receive 12 one-hour counseling sessions that cover finding interpreters, understanding export procedures and terminology, and more.

The cost for all these services is $50. Sign up by calling (562) 590-5965.

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This article was originally published in the January 1998 print edition of Entrepreneur with the headline: National.

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