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The New Bottom Line

The one minute manager tells entrepreneurs what it takes to have a successful company.

Wouldn't it be great if you could give your business the gift of a magnificent and promising future while also discovering a way for all your employees to be satisfied? You can--with a little work.

Boosting your business and satisfying employees means changing the way you do business. It means implementing a broader approach that builds on the foundation of an effective organization--namely, its mission and values.

Rather than focusing solely on results, winning companies first emphasize values--the beliefs and attitudes that you, as the business owner, have about your employees, customers, quality, ethics, integrity, social responsibility, growth, stability, innovation and flexibility. Managing by values--not by profits--is a powerful process that will set your business on the path to becoming what I call a "Fortunate 500" company.


Ken Blanchard, Ph.D., is chair of Blanchard Training & Development Inc. in San Diego, California, and author of The One Minute Manager (William Morrow & Co.) and Managing by Values (Berrett-Koehler).

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This article was originally published in the February 1998 print edition of Entrepreneur with the headline: The New Bottom Line.

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