The New Bottom Line

Way To Go

A Fortunate 500 company is driven by values--not results. When values prompt change, every employee is involved and customers will benefit. But keep in mind the journey is never complete--one never achieves perfect alignment of values with practices in a company--just as one never truly achieves excellence. Yet the journey is well worth taking.

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This article was originally published in the February 1998 print edition of Entrepreneur with the headline: The New Bottom Line.

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