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Fine Print

Technology that'll take you to the top

As the name suggests, Purveyor of Fine Verbiage owner Dana Larson has high standards when it comes to her marketing services company. Larson's homebased Vancouver, Washington, business develops ad copy, point-of-purchase displays, and full-color brochures, posters and advertisements. When printing samples of large posters or materials to show her clients, Larson used to resort to tiling documents and taping them together or sending them to a service bureau because her printer couldn't handle large pieces. This was a hit not only to her pocketbook but to her professionalism, as well. She recently solved her problem, however, when she bought a Hewlett Packard (HP) DeskJet 1000Cse Professional Series color inkjet printer, which handles tabloid-size (11-by-17-inch) jobs. "The combination of excellent color and tabloid capabilities are the [DeskJet's] most important benefits," says Larson.

The DeskJet 1000Cse ($596) prints in color as well as black and white. Three paper paths let you print on several surfaces, including plain, glossy and coated paper; transparencies; envelopes; and labels. You can even print posters up to 54 inches square or banners using HP Banner paper.

This printer is also powerful. With 600 dots per inch (dpi) resolution, it prints black text at up to six pages per minute (ppm) and color at up to 3.5 ppm. And Larson is impressed with the advanced print technology, which blends and layers color for clear output.

Larson also likes the booklet feature, which simplifies print jobs with numeric pages; users can print double-sided booklets paginated in the proper order. The "n-up" feature also lets you shrink and print up to eight pages at a time side-by-side on a single sheet of paper without having to reformat.

The Deskjet 1000Cse printer supports Windows 3.1 and higher. Available through most computer retailers, it comes with a print kit that includes Corel Print House Select 1.1., MySoftware's MyColorMarketing Materials and a sample pack of 11-by-17-inch HP Bright White high-quality paper. For more information, visit http://www.hp.com or call (800) 752-0900.

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