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Cleaning up your in-house mailing list with a National Change of Address (NCOA) scan from the U.S. Postal Service (USPS) could save you hundreds of dollars on your next direct mailing.

The USPS developed the NCOA system several years ago and awarded licenses to a small number of private companies nationwide to perform the scans. A scan offers the following benefits:

*It increases the deliverability of direct mailings.

*It standardizes all addresses.

*It offers address change data on tape, cartridge or diskette.

*It updates your mailing list before a mailing is made.

Licensed NCOA system companies receive the change of address information from the USPS National Customer Support Center, which updates its master files every two weeks. For more information, contact your local post office or visit the Web site at http://www.usps.gov

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