Staying Alive

Special Delivery

Inbox direct.

A great convenience for Netizens are the ever-growing numbers of mailing lists that deliver news right to your e-mail box on topics ranging from new shareware releases and Web marketing to tips on operating a small business. One hitch: Many lists are low- or no-budget operations that do little self-promotion. How can you find mailing lists that suit you? Go to The Liszt, an online compendium of about 85,000 mailing lists, where a quick search tool is available. The Liszt doesn't rate lists, so good ones are mixed in with the less useful. A tip: Never sign up for any mailing list that doesn't provide easy-to-follow instructions for getting your name off the list in case it doesn't measure up to your expectations.

To contact Robert McGarvey, visit his Web site at

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This article was originally published in the March 1998 print edition of Entrepreneur with the headline: Staying Alive.

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