Most Likely To Succeed


Take a stroll across any college campus and you'll see hundreds of students wearing the same thing--jeans and a T-shirt. Levi's may have cornered the jeans market, but students are making their own mark in the T-shirt arena. All you need are some killer designs, a place to store your inventory, some sales ability and enough cash to buy an initial inventory of T-shirts and pay for the silk-screening. With some slick negotiating, you may not even need all that cash upfront.

University of Southern California (USC) student Scott Yamano convinced a T-shirt manufacturer to give him a "net 90" on his first order of 150 T-shirts, which means he had 90 days before he had to fork over the cash, when he started his company in 1995. That initial $750 investment has grown into a T-shirt, hat and beanie business called Limit Co. in Laguna Niguel, California. The company projects $10,000 in sales in 1998.

Yamano, 22, now sells his apparel line in a skateboard shop and on campus through word-of-mouth, and he's capitalizing on what he learns in USC's entrepreneurial studies program.

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This article was originally published in the March 1998 print edition of Entrepreneur with the headline: Most Likely To Succeed.

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