Most Likely To Succeed

T-shirts

Take a stroll across any college campus and you'll see hundreds of students wearing the same thing--jeans and a T-shirt. Levi's may have cornered the jeans market, but students are making their own mark in the T-shirt arena. All you need are some killer designs, a place to store your inventory, some sales ability and enough cash to buy an initial inventory of T-shirts and pay for the silk-screening. With some slick negotiating, you may not even need all that cash upfront.

University of Southern California (USC) student Scott Yamano convinced a T-shirt manufacturer to give him a "net 90" on his first order of 150 T-shirts, which means he had 90 days before he had to fork over the cash, when he started his company in 1995. That initial $750 investment has grown into a T-shirt, hat and beanie business called Limit Co. in Laguna Niguel, California. The company projects $10,000 in sales in 1998.

Yamano, 22, now sells his apparel line in a skateboard shop and on campus through word-of-mouth, and he's capitalizing on what he learns in USC's entrepreneurial studies program.

« Previous 1 2 3 4 5 Page 6 7 8 9 10 11 Next »

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the March 1998 print edition of Entrepreneur with the headline: Most Likely To Succeed.

Loading the player ...

Before You Quit Your Job, Do These 10 Things

Ads by Google

Share Your Thoughts

Most Shared Stories

1
15 Signs You're an Entrepreneur
2
Want Media Attention? Target Trades First
3
Is It That Important to Be Nice?
4
Limor Fried: Pink Hair, Managing Growth and Keeping It Real
5
The 80/20 Rule and How to Supercharge Your Sales and Marketing