Take a stroll across any college campus and you'll see hundreds of students wearing the same thing--jeans and a T-shirt. Levi's may have cornered the jeans market, but students are making their own mark in the T-shirt arena. All you need are some killer designs, a place to store your inventory, some sales ability and enough cash to buy an initial inventory of T-shirts and pay for the silk-screening. With some slick negotiating, you may not even need all that cash upfront.
University of Southern California (USC) student Scott Yamano convinced a T-shirt manufacturer to give him a "net 90" on his first order of 150 T-shirts, which means he had 90 days before he had to fork over the cash, when he started his company in 1995. That initial $750 investment has grown into a T-shirt, hat and beanie business called Limit Co. in Laguna Niguel, California. The company projects $10,000 in sales in 1998.
Yamano, 22, now sells his apparel line in a skateboard shop and on campus through word-of-mouth, and he's capitalizing on what he learns in USC's entrepreneurial studies program.