Ready, Aim, Market

Niche Hunt

Need help finding your niche? Check out the following resources for more information:

  • The National Business Incubation Association provides information on small-business incubators across the country; call (740) 593-4331 or visit
  • The Small Business Administration (SBA) co-sponsors more than 900 Small Business Development Centers with universities throughout the United States. Call (800) 8-ASK-SBA to find the center closest to you.
  • Get marketing advice and one-on-one business counseling from an experienced counselor at the SBA's Service Corps of Retired Executives (SCORE). Volunteers from this organization help mentor fledgling business owners free of charge. Visit them online at (You can also call the SBA district office nearest you, listed in the government pages of your phone book).
  • Visit the Smart Business Supersite at for valuable marketing information, tips for small-business start-ups and helpful business planning information.
  • Niche Selling: How to Find Your Customer in a Crowded Market, by William T. Brooks (Irwin Professional Publishing, $30, 800-447-2774), offers valuable information on targeting your market.
  • Finding Your Niche, by Laurence J. Pino (Berkley Publishing Group, $9, 800-447-2774), can teach you how to successfully pinpoint your customers.

Contact Sources

Holzschu, Jordan, Schiff & Associates, 38986 Polo Club Dr., #102, Farmington Hills, MI 48331,

JetWest International,

Lesley B. Fay Fine Foods of Sonoma, P.O. Box 2054, Sonoma, CA 95476, (888) 537-5392

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This article was originally published in the March 1998 print edition of Entrepreneur with the headline: Ready, Aim, Market.

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