The Heat Is On

Biz Quiz

By Jessica Hale

You know you're an entrepreneur at heart and that whatever business you choose will be your own, for better or worse. But how do you decide which business is best for you?

For those who, at twenty-, thirty- or even fortysomething are still asking themselves the question "What do I want to be when I grow up?" Nicholas Lore wrote a book to help explore the answers: The Pathfinder: How to Choose or Change Your Career for a Lifetime of Satisfaction and Success (Fireside, $14, 800-223-2336). Using more than 100 self-tests, exercises and diagnostic "inquiries," The Pathfinder guides you through the process of identifying and achieving the business of your dreams. Beginning with your childhood fantasies, Lore helps you see where your true interests and talents lie by asking questions such as, "What qualities made your childhood career fantasy so compelling?" and "What special talents did the job you dreamed of at age 5 allow you to utilize?"

The "inquiry" sections of The Pathfinder will help you explore, in detail, eight categories essential to choosing the perfect small business for you. The categories will challenge you to discover your "natural talents and innate abilities," your unique "personality traits and temperament" and your "willingness to stretch your boundaries." Pathfinder advice such as "go for vitality, not comfort" and "be unreasonable" will motivate you to push the envelope of the decision-making process, becoming an active and even joyous participant in finding your own unique entrepreneurial path.

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This article was originally published in the March 1998 print edition of Entrepreneur with the headline: The Heat Is On.

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