Taking Flight

Two's Company

Franchises who do the math just add one.

By Elaine W. Teague

Adding a new business to your existing site may be easier than you think. As dual-concept franchising continues to flourish across the country, business owners are inventing winning business combinations and putting them under the same roof or side by side.

Pizzas of Eight, a business opportunity based in St. Louis, offers its flexible pizza program to a variety of businesses, including bowling centers, convenience stores, amusement centers and, recently, hotels. "It helps to create a profit center and also generates interest and additional foot traffic for the core business," says Abe Smith of Pizzas of Eight.

Over the past year, Houston-area World Gym Family Fitness Center franchisees Dan and Sherry Granader have established Smoothie King franchises near two of their fitness centers--and one inside their gym. "Smoothie King is a simple operation [to add on]," says Sherry.

It's not really a hard sell, either. Picture this: You're finishing your fitness workout, and you spot the inviting juice bar business across the gym, just beyond the glass wall. You watch as another customer downs a thirst-quenching fruit smoothie. As your workout ends, you know your next move.

On the flip side, Smoothie King customers can easily glance into the glass-enclosed gym. With free workout passes at the juice bar's cash registers, a tour of the fitness center can result in a new World Gym membership.

"It's been a win-win situation," says Sherry. To join the sizzle, put on your matchmaking hat and determine the right business combination for you.

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the March 1998 print edition of Entrepreneur with the headline: Taking Flight.

Loading the player ...

Seth Godin on Failing Until You Succeed

Ads by Google

Share Your Thoughts

Connect with Entrepreneur

Most Shared Stories