Taking Flight

Two's Company

Franchises who do the math just add one.

By Elaine W. Teague

Adding a new business to your existing site may be easier than you think. As dual-concept franchising continues to flourish across the country, business owners are inventing winning business combinations and putting them under the same roof or side by side.

Pizzas of Eight, a business opportunity based in St. Louis, offers its flexible pizza program to a variety of businesses, including bowling centers, convenience stores, amusement centers and, recently, hotels. "It helps to create a profit center and also generates interest and additional foot traffic for the core business," says Abe Smith of Pizzas of Eight.

Over the past year, Houston-area World Gym Family Fitness Center franchisees Dan and Sherry Granader have established Smoothie King franchises near two of their fitness centers--and one inside their gym. "Smoothie King is a simple operation [to add on]," says Sherry.

It's not really a hard sell, either. Picture this: You're finishing your fitness workout, and you spot the inviting juice bar business across the gym, just beyond the glass wall. You watch as another customer downs a thirst-quenching fruit smoothie. As your workout ends, you know your next move.

On the flip side, Smoothie King customers can easily glance into the glass-enclosed gym. With free workout passes at the juice bar's cash registers, a tour of the fitness center can result in a new World Gym membership.

"It's been a win-win situation," says Sherry. To join the sizzle, put on your matchmaking hat and determine the right business combination for you.

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This article was originally published in the March 1998 print edition of Entrepreneur with the headline: Taking Flight.

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