Matters Of Trust

Join The Club

Just don't forget your reading glasses.

By G. David Doran

Although most entrepreneurs read business books to keep up with the latest ideas, many are joining reading groups to gain a better understanding of what they've read.

On that note, a number of publishers and authors--including Amacom, Berrett-Koehler Publishers Inc. and Bard Press--have teamed up to form The Consortium for Business Literacy. The Consortium is encouraging the formation of business reading groups where concepts written about in business books can be critiqued and, ultimately, brought into the workplace by readers.

"Businesspeople are being asked to do three or four tasks at the same time, and they want to increase their skill levels accordingly," says Charles Decker, director of the Newbridge Communications business book club in New York City.

Maria Hernandez, a Union City, California, management consultant, uses reading groups to get clients up to speed on the latest management techniques. "[Business owners] don't have time for night school," says Hernandez. "A reading group is an effective way to get this vital information across."

The Consortium publishes a free brochure that outlines the program and offers tips on how to get involved in a reading group.

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This article was originally published in the March 1998 print edition of Entrepreneur with the headline: Matters Of Trust.

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