Currency Event

In The Ranking

If you export, chances are you do business with Canada, the United Kingdom or Japan, according to a Federal Express survey conducted last summer that ranked the top markets for small-business exporters. The study based its findings on interviews with more than 700 export managers of small businesses nationwide.

There are several reasons why more small-business exporters prefer these markets, as well as Mexico, Germany and Australia, over others, says David Shoenfeld of FedEx. "Small businesses have been more successful at understanding their own strengths and using them to their advantage in trade," he explains. In other words, they're more likely to target markets that conduct business in English, prefer one-on-one relationships, or are supported by favorable trade agreements.

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This article was originally published in the March 1998 print edition of Entrepreneur with the headline: Currency Event.

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