Dream Weaver

Food For Thought

News, facts and figures to spark ideas for new and better businesses.

Make 'em move: Participation in physical-fitness programs is declining in schools, according to Purdue University researchers, who also found nearly half of youths aged 12 to 21 are not vigorously active on a regular basis.

Lunch-hour downsizing: The American lunch hour is slimming down, says a survey by restaurant chain KFC. Some 63 percent of respondents skip lunch at least once a week; 56 per-cent take 15 minutes or less; and 42 percent eat lunch at their desks or "on the go."

Wearing the pants and carrying the wallet: According to The Global Network's Trend Letter, women influence or control 80 percent of all buying decisions--including car purchases and home-improvement projects. Women also handle 75 percent of family finances.

Time bandit: Although it seems no one has a minute to spare these days, John P. Robinson and Geoffrey Godbey, authors of Time for Life: The Surprising Ways Americans Use Their Time (Penn State University Press, $24.95, 800-326-9180), found the average American's free time has actually increased by about five hours per week since 1965. The problem: Television-watching is up, too, with Americans spending 40 percent of their leisure hours staring at the tube.

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This article was originally published in the April 1998 print edition of Entrepreneur with the headline: Dream Weaver.

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