Dream Weaver

Frame And Fortune

Picture frames have long been considered perfect gifts because just about everyone can use them. But what could possibly be new in the age-old world of frames?

Plenty. According to Laura Caiaccia, editor of Picture Framing magazine, framing trends usually follow home decor and furnishing trends, so changes appear as often as new "looks" do. Smart business owners are getting the picture: When it comes to finding the hottest new frames, they're staying focused on what catches the customer's eye.

"People are interested in collecting objects right now, so we've been seeing a lot of shadowboxes, which are part frame and part display case," says Caiaccia. "People who have collections can display them in a frame and not on a shelf, where they'll collect dust."

FrameMica in Bohemia, New York, developed "The Boxers"--a line of shadowboxes that can be stacked one behind the next to contain larger objects, such as sports memorabilia and model trains.

Another innovative company capturing the modern framing spirit is TL Horton Design Inc. in Dallas, whose Urban Dweller frames are forged from torched copper and other materials used to erect city skyscrapers.

And Icebox Graphics in Encinitas, California, sells Ice Box Art, a line of magnetic photo frames and corners that help turn refrigerator doors into domestic galleries.

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This article was originally published in the April 1998 print edition of Entrepreneur with the headline: Dream Weaver.

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