United We Stand

Top Reasons Companies Form Alliances

Joint marketing: 54 percent
Joint selling or distribution: 42 percent
Joint production: 26 percent
Design collaboration: 23 percent
Technology licensing: 22 percent
Research and development: 19 percent
Outsourcing: 19 percent

« Previous 1 2 3 4 Page 5 6 7 Next »

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the April 1998 print edition of Entrepreneur with the headline: United We Stand.

Loading the player ...

Shark Tank's Daymond John on Lessons From His Worst Mistakes

Ads by Google

Share Your Thoughts

Connect with Entrepreneur

Most Shared Stories