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United We Stand

Top Reasons Companies Form Alliances

Joint marketing: 54 percent
Joint selling or distribution: 42 percent
Joint production: 26 percent
Design collaboration: 23 percent
Technology licensing: 22 percent
Research and development: 19 percent
Outsourcing: 19 percent

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This article was originally published in the April 1998 print edition of Entrepreneur with the headline: United We Stand.

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