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Junk It

You're not the only one who hates spam.

Junk e-mail, or "spam," shows no sign of disappearing any time soon. But new research from polling company Esearch offers a stern warning to Net mass mailers: A staggering 77 percent of 2,041 users polled said junk e-mail "offended" them. Nearly half (46 percent) of Net users find spam so bothersome, they support regulations to ban it.

One especially significant finding, according to the survey, is that higher-income users were more apt to never read unsolicited e-mail and viewed it as offensive. "For online marketers," the summary continues, "it may be wise to contact the upper-income target audience in a medium other than the e-mail box." For more information about the survey, contact Esearch at http://www.esearch.com


To contact Robert McGarvey, visit his Web site at http://members.aol.com/rjmcgarvey/

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This article was originally published in the April 1998 print edition of Entrepreneur with the headline: Junk It.

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