Junk It

Alive And Kicking

Eye-catching e-mail.

Making your e-mail stand out amidst the deluge that floods most in-boxes isn't easy. One attention-getting solution is The Print Shop LiveMail ($29.95), a user-friendly program that helps you create snazzy, even animated, e-mail built around an included library of 550 animations, 1,400 images and 200 sound clips. Lack artistic skills? No problem: There are 200 templates, and, with a click or three of the mouse, you've got e-mail that combines a medley of Web art components.

Because these files take up a lot of space, LiveMail posts the resulting message--much like a multimedia postcard--on a private Web site, then sends out an e-mail inviting the recipient to visit. Granted, not every e-mail lends itself to this treatment, but LiveMail provides a powerful tool for creating memorable thank-yous to customers who place big orders and other important e-mail. See for yourself if LiveMail can win you notice--a free demo is available at the Web site (http://www.broderbund.com).

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This article was originally published in the April 1998 print edition of Entrepreneur with the headline: Junk It.

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