Market Watch

What Now?

Help for new inventors.

If you think all the market research needed to get your new product idea or invention off the ground seems daunting, you're not alone. Since 1980, inventors nationwide have turned to the Wisconsin Innovation Service Center (WISC) for help.

Subsidized by the University of Wisconsin-Whitewater, and the university's Extension Small Business Development Center, WISC provides thorough marketability reports for new products and inventions. The center's basic new-product feasibility assessment costs $495; the result is a report that includes a competitive analysis, a preliminary patent search and an evaluation of demand trends.

WISC assists only with the development of project plans, not their implementation. The center also does not negotiate licensing agreements on the inventor's behalf.

Worried that WISC might blab your idea? Fear not, says director Debra Malewicki. "We keep what we review here in confidence because that's legitimately a concern for people who have a new idea," she explains. "We're very careful about maintaining confidentiality."

For more information, call (414) 472-1365 or e-mail

Contact Source

Fey Marketing Inc., (410) 836-2894,

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This article was originally published in the April 1998 print edition of Entrepreneur with the headline: Market Watch.

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