Satisfaction Guaranteed!

We Guarantee It

While there will always be instances when people abuse your goodwill and service standards by taking advantage of your guarantee, most situations are grounded in misunderstanding or lack of information. You can try to minimize unhappy returns by seeking out the best suppliers or vendors, by hiring the best people, and by taking note of and correcting every complaint or slip-up to keep them from happening again. Exercise as much control as possible over what you offer and how it's delivered so your chances of seeing disgruntled customers or losing sales are decreased--and, in a perfect world, eliminated.

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This article was originally published in the April 1998 print edition of Entrepreneur with the headline: Satisfaction Guaranteed!.

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