Satisfaction Guaranteed!

We Guarantee It

While there will always be instances when people abuse your goodwill and service standards by taking advantage of your guarantee, most situations are grounded in misunderstanding or lack of information. You can try to minimize unhappy returns by seeking out the best suppliers or vendors, by hiring the best people, and by taking note of and correcting every complaint or slip-up to keep them from happening again. Exercise as much control as possible over what you offer and how it's delivered so your chances of seeing disgruntled customers or losing sales are decreased--and, in a perfect world, eliminated.

« Previous 1 2 Page 3

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the April 1998 print edition of Entrepreneur with the headline: Satisfaction Guaranteed!.

Loading the player ...

The One Word That Will Help You Close More Sales

Ads by Google

Share Your Thoughts

Most Shared Stories
9 Things Successful People Won't Do
20 Ways to Make Today Amazing
5 Surefire Ways to Double Your Workday Productivity
How to Increase Your Impact While Reducing Your Effort
5 Morning Rituals to Keep You Productive All Day Long