This ad will close in

Spin Cycle

Pizza The Pie

Hungry? Don't go near this Web site.

By Jesse Hertstein

Order pizza online? Request franchise information via e-mail? Do both at the same site? Any company that plans to compete on a large scale is now expected to have its own Web site--and franchisors are no exception. Following these new rules of competition is Louisville, Kentucky-based Papa John's International Inc. We decided to take a look at the company's Web site. Here's what we uncovered:

At http://www.papajohns.com, you can find out just about anything you'd want to know about the pizza franchise. There's a menu that lists ingredients; an order form where participating restaurants allow you to order online; background information on the company; franchise information, including a Potential Franchisee Questionnaire; an employment listing; a store locator and even a financial report of Papa John's 1997 performance.

The links are well-organized and cross-referenced in a way that makes it easy to find what you're looking for. The graphics make for a colorful, eye-pleasing site that shouldn't be viewed on an empty stomach.

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the April 1998 print edition of Entrepreneur with the headline: Spin Cycle.

Loading the player ...

How to Spot Opportunities for Growth at Your Startup

Ads by Google

0 Comments. Post Yours.