Franchise Buying Guide

Shop, Look & Listen

Information, Please
Presented by Guidant Financial
Guidant Financial specializes in helping entrepreneurs purchase new franchises using their retirement funds.

Your primary sources of information for comparison are the franchisor, current franchisees and the Uniform Franchise Offering Circular (UFOC). The UFOC is a document a franchisor must deliver to a prospective franchisee well before the sale is closed. It provides a wealth of information and is a vital tool in your comparison of franchise opportunities.

To make sure you're comparing apples to apples in evaluating franchise opportunities, line them up on three levels: direct measurables, market impact and franchise system intangibles.

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This article was originally published in the May 1998 print edition of Entrepreneur with the headline: Shop, Look & Listen.

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