Janie Williams couldn't find a homebased business policy when she started a tax and bookkeeping firm in her Long Beach, California, home five years ago. "I called lots of insurance companies--even friends in the business, and everyone said `no,' " Williams recalls. "Then I leased a new computer, and the leasing company wanted me to have insurance. My homeowners insurance carrier has had a change of heart and now covers my homebased business for about $45 per year.'
Many insurance companies still shy away from businesses that aren't in commercial locations, but a growing number now actively woos this market, according to the IIAA.