Start It Up

Hot To Buy

  • Viaweb Store 4.0. Merchants can log onto Viaweb's site and set up a secure online store quickly and easily, using an ordinary browser. Touted as "the easiest way to build a professional-looking online store," Viaweb Store has powerful graphic-design and customer-tracking tools and requires no Web expertise. Pricing starts at $100 per month for a 50-item store. Call (617) 876-2692 or visit

Contact Sources

American Institute for Financial Research, (800) 791-1000,

Encore Software Inc., (800) 507-1375,

Jian Tools for Sales, (800) 346-5426,

Parsons Technology, (800) 973-5111,

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This article was originally published in the May 1998 print edition of Entrepreneur with the headline: Start It Up.

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