Close your eyes and imagine spa blue, seagrass yellow or mystical purple. These intriguing names headline Color Marketing Group's (CMG) recently released 1999 Consumer Color Directions Palette, a set of 12 colors predicted to permeate consumer products as we close out the 20th century.
Instead of the warm colors of the mid-'90s, "we're moving toward the earth-based environmental blues of the ocean and sky," says Nada Napoletan Rutka, founder of Canonsburg, Pennsylvania, color-design consultancy Nada Associates and a member of CMG, a nonprofit association of color designers that forecasts color trends.
Expect a shift to the layering of colors, creating multidimensional, textured effects with a hint of the ethereal. "Consumers are thirsting for serenity," says CMG's Leatrice Eiseman. Gray--which Eiseman says blends best with bluer, cooler tones--will replace beige as a favorite neutral.
For home, communications and fashion products, think brighter and cleaner. Meanwhile, recreation and transportation-related products are going darker and richer. "Color is a great way to get people's attention at point-of-purchase or in advertising," says Eiseman.
See Nada Associates' Color of the Month profile at http://www.colordesigner.com