This ad will close in

Easy Riders

Head out on the highway...with your franchisor?

Cottman Transmission Systems Inc. in Ft. Washington, Pennsylvania, has found a unique way to inspire franchisor-franchisee relationships. For the past 10 years, the home office staff at Cottman has thrown on the saddle bags, hooked up with willing franchise owners and headed off into the wild blue yonder on a motorcycle trip.

Part of an outbound experience that's different each year, the trip covers several thousand miles during the course of a week or more, with activities that have included whitewater canoeing and visiting hot springs mineral baths. Participants tend to be from the most successful franchises, which Jim Corkran, co-owner and vice president of operations at Cottman, attributes to their risk-taking personalities. "The folks who join us on these trips are top performers," he says. "We welcome any franchisee, but these highly competitive folks like to do things that are strenuous and a little risky."

Franchisor and franchisees get more out of the trips than just easy riding. "We try to tear down some of the typical franchisor-franchisee barriers and build relationships based on communication and mutual respect," says Corkran. "We do it because it's terrific fun, but there's more to it than that. We treat our franchisees as equals. We enjoy spending time with them."

Page 1 2 Next »

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the May 1998 print edition of Entrepreneur with the headline: Easy Riders.

Loading the player ...

Shark Tank's Daymond John on Lessons From His Worst Mistakes

Ads by Google

0 Comments. Post Yours.

Most Shared Stories

1
The 3 Attributes to Look for in Top Talent
2
14 Books Every Entrepreneur Should Read in '14
3
5 Key Characteristics Every Entrepreneur Should Have
4
What Motivates Entrepreneurs to Do What They Do? (Infographic)
5
How to Change Your Beliefs and Stick to Your Goals for Good

Trending Now