The Business Of Caring

Franchising meets women's health care.
This story first appeared in the May 1998 issue of Entrepreneur. To receive the magazine, click here to subscribe.

Women's health care is a major player in the multibillion-dollar health-care industry. And Women's Health Boutique, based in Cypress, Texas, is helping lead the way. Franchising since 1993, co-founders and sisters Vicki D. Jones, 43, and Seleta D. Lovell, 45, founded the company as a tribute to their mother, who died in 1987 after a long battle with cancer.

While operating the medical equipment company left to them by their mother, Jones says, "[We] started finding products my mother could have used." They also found that women in recovery sometimes choose to live with a medical problem rather than face the embarrassment of shopping in an insensitive environment, says Jones.

The sisters' boutique concept evolved, providing a private, dignified atmosphere with a wide range of products and services, from wigs, hairpieces and turbans to specialty bras and skilled bra-fitting.

"Just because [our customers] have lost their hair or lost their breasts or had a difficult pregnancy," says Jones, "doesn't mean they are lesser women or that they have to lose their femininity, their sexuality or their sensitivity."

Contact Sources

Women's Health Boutique, (888) 280-2053,

View Comments (0)