Rush Hour

Good Connections

For new business owners, networking isn't an option; it's a necessity. Whether pursued as a way to contribute to your bottom line or to explore been-there, done-that solutions from others in your industry, networking is one of the smartest moves you can make. How to make it pay off--painlessly? Networking strategists Anne Baber and Lynne Waymon show you in Smart Networking: How to Turn Contacts Into Cash, Clients, & Career Success (Kendall/Hunt Publishing, $18, 800-352-2939). The authors credit insights drawn from participants in their interactive networking workshops for this practical tutorial.

Defining networking as "small talk with a target," Baber and Waymon go beyond the traditional be-a-good-listener advice. Proffering a "new mind-set about business contacts," Smart Networking places people skills at a premium.

In an examination of "the art of rainmaking," you'll learn to assess your customer base and identify potential clients. You'll also learn to track, measure and stay in touch with leads.

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the June 1998 print edition of Entrepreneur with the headline: Rush Hour.

Loading the player ...

Seth Godin on Failing Until You Succeed

Ads by Google

Share Your Thoughts

Connect with Entrepreneur

Most Shared Stories