Rush Hour

Food For Thought

News, facts and figures to spark ideas for new and better businesses.

  • Hear them roar: Wondering where to aim your advertising dollar? The buying power of women continues to surge: Recent estimates from the International Mass Retailing Institute Convention place 35 per-cent of women ahead of their husbands in annual earnings.
  • Food stuff: We can put a man on the moon, but can we make it easier to eat right? While 79 percent of Americans acknowledge the connection between nutrition and health, only 39 per-cent actively pursue healthy diets, according to the American Dietetic Association's 1997 Nutrition Trends Survey--down from 44 percent in 1991.
  • Mrs. Mom: Is it back to the future (or just a conservative backlash)? Although his conclusions are controversial, economist Richard Hokenson contends more mothers are heading home, at least until their kids grow up.

Two-income marriages still outnumber single-earner families two to one, but in many up-scale neighborhoods, the number of women choosing the mommy van over the briefcase could make this a market worth investigating.

Contact Sources

ACG Green, (800) 888-6861, ext. 103

Comprehensive Business Services, (800) 323-9000,

GoNeo LLC, (310) 458-3854,

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This article was originally published in the June 1998 print edition of Entrepreneur with the headline: Rush Hour.

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