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Prescription For Success Medical billing services are just what the doctor ordered.

By Marcie Geffner

Opinions expressed by Entrepreneur contributors are their own.

If you've seen a doctor recently, you know health-careproviders are among the most time-pressured professionals. Many areso busy seeing patients, they don't have time to manage thefinances of their medical practices.

"In a doctor's office, everything is either urgent orimportant or both. Billing is merely important, not urgent,"says Merlin Coslick, executive director of Electronic MedicalBilling Network of America Inc., a trade association in Watchung,New Jersey. "The staff tend to not attend to the billing asefficiently as the doctor would like, and doctors come to realizethat by outsourcing billing to a dedicated billing service, it willbe done in a timely fashion."

Given these realities and the financial pressures of managedhealth care, it's no wonder medical billing services are afast-growing industry for entrepreneurs.

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