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Required Reading

There's nothing like having a book to refer to when you're taking your business global. There are a variety of publications that help every homebased entrepreneur, from the novice to the veteran. Here's a sampling:

  • Basic Guide to Exporting is available from the U.S. Government Printing Office for $12. This 173-page book is an A-to-Z explanation of how to export, including tips on strategic planning, establishing company goals and objectives, finding trade leads and contacts, and learning how to conduct and utilize marketing research.
  • The Statesman's Year-Book (St. Martin's Press) provides a brief synopsis of the constitutional and political histories of the world's countries. There is also information on natural resources; communication; and judicial, religious, educational and welfare systems. The cost is $110.
  • The Europa World Year Book (Gale Research Inc.), $705, also provides a description of countries, examining history, government and social affairs. It looks at population and distribution, major crops and livestock statistics, trade data and financial information and lists the addresses and phone numbers of banks, trade organizations, and press and government agencies.
  • International Business Practices, available from the U.S. Government Printing Office for $23, provides information on business practices in North American and South American countries, Europe, Asia, the Pacific Rim, the Middle East and Sub-Saharan Africa. Subjects covered range from exporting and commercial policies to regulatory agencies.
  • The Do's And Taboos of International Trade by Roger E. Axtell (John Wiley & Sons), $17.95, covers everything from useful resources to tips on shaking hands.

Contact Sources

Trade Information Center, (800) USA-TRADE,

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