This ad will close in

Return To Oz

Follow the yellow brick roads...

We're off to see the Wizard, the wonderful Wizard of??? well, you know. Given how extensively "The Wizard Of Oz" movie has permeated our collective psyche, it's a good bet that much ado will be made over its 60th anniversary next year. (That's right--Dorothy is now old enough to collect Social Security. Scary, isn't it? And don't even ask about Toto.)

The classic 1939 movie is beloved by fans and licensors alike. Which brings us to CBS, which may have already retelevised the movie by the time you read this, and Turner Entertainment, which will regain the rights to Dorothy and friends by September 1999.

In the crucial intervening period--during which you can expect to see theatrical and home-video rereleases--Warner Bros. administers rights and arranges distribution. (Readers interested in pursuing licensing opportunities should contact Warner Bros. Worldwide Consumer Products in Burbank, California.) We haven't been able to peek behind the curtain, so we can't tell you what other events--if any--will commemorate the Kansas clan's sweet 60. But as the fearless foursome discovered, it's best to be prepared for anything.

Next: Flash! »
Page 1 2 Next »

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the June 1998 print edition of Entrepreneur with the headline: Return To Oz.

Loading the player ...

Forget Time Management. Do This Instead and Be More Productive.

Ads by Google

0 Comments. Post Yours.