This ad will close in

Primary Colors

A study in contrasts.

Color us surprised. Even as splashes of bright colors become ever more commonplace on newspapers as venerable as The New York Times, presumably monochrome-phobic consumers are revealing an affection for--of all things--black-and-white imagery.

Don't believe us? Just check out how many classic black-and-white TV shows fill up the schedule of cable's Nick at Nite. Too vintage? Force yourself to sit through a few hours of music videos and see if you don't catch a few artists dancing in the footsteps of Ansel Adams.

Speaking of professional photographers, sharp shooters in the fashion and advertising worlds are fueling renewed interest in black-and-white visuals. Not to be left out, amateur shutterbugs are also snapping up the B&W--enough, in fact, to trigger such industry developments as Kodak's Advantix Black & White Film. Talk about your "photo opps."

Like this article? Get this issue right now on iPad, Nook or Kindle Fire.

This article was originally published in the June 1998 print edition of Entrepreneur with the headline: Primary Colors.

Loading the player ...

Tim Ferriss on Mastering Any Skill

Ads by Google

0 Comments. Post Yours.