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Logo Notions What does your business do? A good logo tells the story.

By Laura Tiffany

Opinions expressed by Entrepreneur contributors are their own.

Definition is a part of every business, whether it'sdefining your product or service, market or advertising strategy.But combining all that defines your business into a concise visualmessage--your company logo--is one of the most challenging tasksyou'll face.

"A logo has to sum up your business in one smallstatement," says Kevin Daniels, a designer for text &image, a Huntington Beach, California, graphic design firm.

When designing a logo for your company, follow the guidelinessuggested by Daniels:

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